Q3 2024 Performance of Top Photo & Video Apps on iOS in Madagascar

In the third quarter of 2024, the Photo and Video category on iOS in Madagascar showcased interesting trends among its top five applications. Data from Sensor Tower highlights key performance metrics for these apps, offering a glimpse into their market dynamics.

CapCut - Video Editor by Bytedance Pte. Ltd saw its weekly revenue fluctuate, peaking at around $276 in mid-August and again at $191 in the last week of September. The app maintained a consistent download rate, with a slight increase in the final week of September, reaching approximately 553 downloads. Weekly active users increased steadily, from about 7K at the beginning of the quarter to nearly 7.5K by the end.

YouTube: Watch, Listen, Stream from Google recorded no revenue over the quarter but remained popular in terms of usage. Weekly downloads showed a positive trend, particularly in September, culminating in 583 downloads in the last week. Active users consistently grew throughout the quarter, starting at around 64.7K and reaching approximately 67K by September's end.

Instagram experienced modest revenue, with a notable spike to $62 in late July. The app's weekly downloads increased towards the end of the quarter, peaking at 566. Active users showed a stable upward trend, with numbers increasing from about 22.3K to over 23K by the quarter's close.

Snapchat by Snap, Inc. saw minor revenue fluctuations, with a high of $38 in late August. Download trends were relatively stable, with a notable rise to 445 downloads at the start of September. Active users steadily increased, beginning at approximately 25.5K and ending the quarter at around 26.7K.

InStories Reels & Story Maker by Ylee Studio LTD showed varied revenue, with a peak of $199 in late July. Weekly downloads were consistent, with a significant increase to 457 in mid-September. Active users grew from 105 in early July to 259 by the end of September.

For more detailed insights and analytics, visit Sensor Tower.